Not every small business has a marketing budget like the bigger companies. More often than not, entrepreneurs don’t even have a lot of extra time to get the word out on their goods and services.
These basic small business marketing strategies for novices have been designed to fill that gap.
Basic Marketing Strategies
Optimize Your Content
Keywords attract clients. They need to be placed in strategic locations in the text on your website. Make sure they work with the topics your customers are searching for.
Advertise Online
Facebook Ads and Google Ads work great. These are cheaper than print, television and radio and they appeal to a wider audience.
Develop a Call to Action
Tell people exactly what you want them to do when they visit your site. The right Call To Action coverts visitors to sales.
Write a Blog
You can share specials and planned events on a blog. These are a great way to market in your own voice.
Publish a Book
Writing a book and self publishing it positions you as an expert in the field. Many business people even sell these on their websites.
Define Your Competition
This is the best way to make sure what you offer is different than your rivals in the same market. Doing a little research is invaluable.
Start Tweeting
Social media is free. It’s one of the best basic marketing strategies available. Posting on Twitter helps you to engage with you target market.
Create an Email Campaign
Putting together an email marketing campaign gets you out in front of your target audience. Everyone on your list will see your email message from in their inbox.
Use Facebook Ads
These help you to get out in front of a big audience. You can target these to a specific market for optimal effect.
Give Stuff Away
Free access to a report or blog is a value added way to turn visitors into clients. Whether you’re online or in a brick and mortar store, free stuff attracts customers.
Drop Your Price
If your competition is close in price to your product, dropping those numbers can increase your volume in sales and give you an advantage.
Streamline Your Brand
Take the time to research who’s buying your goods and services. Then funnel your branding efforts to language and visuals that they want.
Test Campaigns
Social media is a great place to monitor campaign results. Look at reactions to a Facebook page that’s linked to your latest campaign.
Create a Newsletter
Newsletters are quick and easy way to keep a mailing list up to date about new products and services. MailChimp is one of the more popular templates.
Include Images
These capture your reader’s attention and need to be included in posts and any website content you use for marketing. Get free images at places like Pixabay.
Run Contests
Engaging prospects is a great way to turn them into clients. A quiz, game or contest will grab the interest of visitors so you can get them on a mailing list.
Write Industry Articles
Establishing yourself as an expert in your industry is one of the best basic marketing strategies. Writing a series of articles for a trade publication positions you as an expert and these can be serialized as blog posts for optimal effect.
Do a Podcast
Getting out in front of an audience by using your voice adds the personal touch that can make a sale. If you’re stuck at first you can start by just reading out your blog posts.
Organize a Webinar
These are another great way to personalize basic marketing strategies. A webinar that details how your product works is a great idea.
Launch a Website
Regardless of the goods or services you’re selling, having a website is a prerequisite. Find a developer that can implement you vision.
Issue Press Releases
Whether you want to get the word out on events or new products, press releases work great. Make sure the topics are newsy and not too advertorial.
Broadcast on YouTube
Video needs to be part of any basic marketing strategies. Make an instructional video and place it on your website to win over prospects.
Use Integrated Marketing
Leverage a live event by announcing it on social media. A live feed increases your exposure tenfold.
Limit Some Offers
The best basic marketing strategies can be traditional. A limited time offer ramps up the scarcity of your goods and services.
Stress Customer Service
Give the people what they want. Stressing customer service creates a great reputation and buzz around your products.
Business Owners Photo via Shutterstock
Aira Bongco
It is important to read some books and get yourself acquainted with the different processes of marketing online. That’s the only key to success.
Out of these, I think that the most important is blogging. But blogging is more than just writing, it is also about teaching other people what you know.
This awesome post covers everything that’ll help every beginner trying to enter the niche market..Personally I feel Content Marketing/Blogging is gaining a lot of traction targeting specific audience and moreover the overall cost for content marketing seems to seem be less compared to PPC ads eg. google adwords
Thanks
Rob Starr
Joining an online group for marketers helps too.
Hello Rob,
Thanks for this informative post. Write a good and informative post is very important. Call to action works great when it comes to increasing conversions. Brilliant tips you have shared here.
Thanks & Regards,
Vishwajeet Kumar
Thanks so much for your useful article!
Thanks for great article. In SEO Optimization you need to be more careful with press releases after Google’s May update)
Good points. Thanks for this informative post. I think Google appreciate those websites who often add content on their website. Therefore, Blogging is the essential for every website.
I value the blog post.Really looking forward to read more. Really Cool,keep posting.
Logan Torres
The post is very informative. Thank you so much for making it so simple. Now, I can easily work on it. Thanks again
Hello Rob,
Great post. Useful tips to optimise their website for traffic. This guide also help beginners to engage their visitors socially.
Thanks & Regards,
Deepak
Larry
This would be great advice if the 25 strategies listed were actually strategies. According to the actual definition, you’ve provided 25 TACTICS. Borrowing a quote from The Art Of War is “Strategy without tactics is the slowest route to victory. TACTICS without strategy is the noise before defeat.”
Nice try Rob, I’m sure the intent was pure. This advice will be expensive and ineffective. A broken clock is right 2x a day.
Great article, these tips, and techniques are really helpful for your website especially for beginners to follow these marketing strategies they can get maximum traffic on their site.
Thanks for this informative post. Really Cool, keep posting. Brilliant tips you have shared here. SEO you need to be more careful with press releases after Google’s May update.
dm institute
Very nice article for those who wanted to learn and earn from digital marketing can do their best by doing from above the consistency efforts will help to do best in digital marketing