GoDaddy (NYSE: GDDY) introduces a new website security certification service called TrustedSite. The certification makes it easier for small businesses without the name recognition of larger brands to establish online trust and better protect their online customers.
GoDaddy TrustedSite Offers Small Businesses Online Security
The new website security certification service from GoDaddy is integrated with McAfee SECURE. This well-known service automatically scans for malware and malicious links and certifies small business and entrepreneur sites. It then displays McAfee’s highly recognizable trustmark on the site and across multiple devices — all for free.
“With cyber security attacks happening more frequently, providing a secure website and gaining the trust of online customers is vital to the success of smaller, independent ventures,” said Kevin Doerr, Senior Vice President of Security Products at GoDaddy, in a release. “The McAfee SECURE integration gives our customers access to the vast resources of the top name in online security.”
Small, independent businesses without the technical expertise to install complex security systems should appreciate this security offering and how it can help them stand out from their competitors. They can display the highly recognized McAfee SECURE trustmark on their sites to show credibility and build trust. Often, when customers see this and other trustmarks like VeriSign they feel safe and are more likely to buy.
TrustedSite Features and Product Enhancements
Some of the listed TrustedSite features and product enhancements include:
- The building of online trust: The floating McAfee SECURE trustmark is displayed on every version of a customer’s site, including mobile. Displaying the McAfee seal is proven to increase trust and boost online conversions by as much as 10 percent when compared to those sites without.
- The addition of proactive protection: McAfee SECURE proactively scans small business owners’ websites for malware and malicious links, providing an additional layer of online security without requiring additional technical expertise.
- The confidence of security across all devices: The McAfee SECURE trustmark works seamlessly on any device, from smartphone to tablet. With mobile web traffic exceeding desktop traffic, having a strategy for mobile security is important to building consumer confidence.
TrustedSite service is available in GoDaddy’s SSL dashboard to domain customers for $4.99 per domain per year.
Image: McAfee
Aira Bongco
I think that trust plays such an important role online. People will rarely buy from you unless they trust you. But there is a science to building trust and it seems that tools like this may be able to help.
I think that social proof has a massive impact on trust. In fact, people even rarely verify reviews. As long as they found one online, their tendency is to trust it.
That is where things become misleading. Sometimes, a review is not really created by a third party and was created solely for the promotion of that particular product or service.
I guess it is such a powerful tool to build consumer confidence in the company they intend to do business with.