In 2017, 80% of Americans shopped online at least monthly. Having a website to showcase your services or products is pivotal in remaining commercially competitive in the 21st century. That said, if nobody is visiting your website to browse your products or services, it might as well not exist.
How to Increase Traffic to Your Website
Take a look at the following 25 ways to get more people to your website.
Use Social Media to Attract Visitors
Use social media to promote your website and attract visitors. Post interesting and engaging content on social media with a link to your website, to encourage people to head to your site.
Ensure Your Site is Search Engine Optimized
Optimizing your site by using the right keywords and regularly updating it with fresh content will help it rank better on the search engines, boosting your organic traffic.
Have a Blog on Your Site and Regularly Update It
Having a blog on your website is one of the most effective ways to build engagement with your brand and encourage people to visit your site. Regularly update your blog with informative, entertaining and engaging content to encourage visitors to keep returning to your site.
Further reading: Why write a blog for business?
Use Pay Per Click Campaigns
As online marketing influencer Neil Patel notes, one of the basic ways to drive traffic to a business website is through paid campaigns. PPC, where you bid on different types of keywords, is an easy way to promote your website to an audience who might not otherwise see it.
Use Business Cards for Offline Promotion
Good old-fashioned business cards are by no means dead and buried. Handing out business cards with details of your site’s URL printed on them at every opportunity to lure prospects to your site, is one of the most cost-effective offline marketing strategies.
Visit Trade Shows
Trade shows are a great way to promote your brand, build your network and attract prospects. Use trade shows as a means of handing out fliers and business cards, which has details of your website on them.
Use Influencer Marketing to Attract Traffic
Influencer marketing, whereby an influential individual in your niche with hordes of followers deliberately promotes your brand, products or services, is a proven way for businesses to attract people to their website.
Further reading: What is influencer marketing?
Include Your Web Address on Branded Uniforms
If your business requires branded uniforms, utilize employees’ uniforms to the maximum by including your website address on branded shirts and jackets.
Make Your Website Mobile Friendly
A record amount of digital traffic is now coming from mobile devices. Ensure your website is navigational from the likes of smartphones and tablets, by using mobile friendly web design.
Guest Blog on Other Sites
Rather than limiting new blogs to your own site, aim to get them published as guest blogs on other sites. Having links to your website on credible sites with high Domain Authority (DA), is a great way to boost your SEO and the organic traffic to your site.
Invite Other People to Guest Blog on Your Site
Inviting others to post high-quality and engaging articles that are void of spammy links on your website, is a great way to increase traffic to your site, as the author of the guest blogs are likely to share the content and build up rapport with your brand.
Post Content on LinkedIn Pulse
Drive targeted business traffic to your site by posting unique and engaging content on LinkedIn Pulse.
Display Your Website Details in Your Office or Shop Window
Promote your site’s URL to those passing by your shop or office by simply displaying your web address in the window – an incredibly simple and cost-effective marketing tactic.
Use Car Wraps to Promote Your URL
Ensure your vehicle acts as marketing pedestal to every passer-by by wrapping it with your business’s logo and your website’s URL.
Advertise in Print Media
With 17% of small businesses still advertising regularly in newspaper, print advertising is by no means dead. Use the likes of newspapers and magazines to advertise your business, including details of your website to encourage readers to visit your site.
Use Direct Mail Campaigns
Leaving promotional material on coffee tables in waiting rooms and posting it through letter boxes that includes your URL can be a highly successful way to alert prospects to your website.
Publish Interviews with Thought Leaders on Your Website
Publishing interviews or commentary from leading figures in your market can be a great way to encourage people to head to your site and boost its credibility.
Be Interviewed for Other Sites
By the same token, why not start doing interviews yourself as a thought leader in your industry to help raise your online credibility and presence and attract people to your site?
Attend Networking Events
Networking brings a multitude of benefits to small businesses, including the opportunity to promote your website to the right audience.
Check out our 59 business networking tips.
Place Internal Links on Your Site
When publishing content on your website, use relevant and credible internal links in the content to help boost your SEO and make the content a more useful experience for the reader – a key attribute in increasing website traffic.
Publish Original Research on Your Site
Original research helps drive traffic to a website, so endeavor to get your hands on research that’s not available anywhere else, whether it’s through webinars, whitepapers or how-tos.
Read more about market research for small business.
Fine-Tune Existing Content
Does the existing content on your website ‘make the grade’ in terms of being readable and engaging to visitors? Tweaking the content on your site so it’s more engaging, promotional (but not spammy) and has a healthy scattering of relevant keywords, will be an effective way to help increase traffic to your site.
Advertise on Local Radio
Advertising on local radio stations remains an effective way to promote your website to a local audience.
Upgrade Old Blogs
Putting fresh life into old blogs by making them relevant to today and to your target audiences can be a cost-effective and simple way to improve your SEO and increase traffic to your site.
Use YouTube to Promote Your Site
YouTube has positioned itself as a respected social site for small businesses. Post creative videos on YouTube to encourage people to subscribe to your channel. Don’t forget to mention your URL to promote your website to your YouTube audience.
Here are 50 YouTube channel ideas for beginners to get you started.
Photo via Shutterstock
Hi
Gabrielle,
You have provided effective tips on how to increase website traffic. Social media is one of the best places to promote website and attract visitors, but firstly we must have a decent number of followers on it. SEO friendly website as well as content matters a lot and it will help in increasing organic traffic.
Yes, it is very necessary to update blog on a regular basis and it helps in encouraging visitors to revisit your site. Here, I like the tips on use business cards for offline promotion and yes, it is a very cost-effective marketing strategy. You have well explained the whole post which is easily to understand.
Thanks for sharing this informative post with us.
Have a good day.
Praveen Verma
Aira Bongco
It is all about promotion. It is about getting the word about your brand out there so that more people will find and visit your site.
Gabrielle: I am in for the long run, so I will concentrate on creating content over time, and connect with other tea enthusiasts and self-published authors. I will start podcast that could be a companion to the site and my first book on tea.
Do you drink tea? 😉
All the Best,
Martin
Aniket Agrawal
I always follow these five ways to drive traffic to my site.
1. Content and backlinking
2. On-Page SEO
3. Social Media Marketing
4. Email Marketing
5. Blog Commenting
Does i use these techniques to increase more traffic
Very very helpful. Visitors has decreased huge for corona and lock down.
Great post buddy, I loved the information mentioned in the article. It was super helpful and interesting to read. I also believed that SEO plays a major role, especially the on-page SEO. Thanks again Sir
There are some basics aspects you need to follow at your Website:
1. You need a header navigation to keep everything in which customers look for.
2. Show Product ratings at your shop
3. Use Call Actions
4. Smooth & Easy Checkout
5. Up Front Shipping Costs
6. Avoid or Recover Abandoned Carts
7. Exit-Intent Popups
Good to read this article. I would also like to share some more points on how you can increase traffic organically.
– Have a Proper Plan in Place
– Creating awareness around your product or information is also highly necessary
– Be creative with the query combinations and create relevant keywords for users
– With a proper content strategy in place, your website can reach millions by sharing relevancy & value.
– Focusing on Search Engine Optimization (SEO) – You can practice on page & off page SEO techniques, it can also optimize your website.
– Make your website mobile friendly for users.
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Great post buddy, I loved the information mentioned in the article. It was super helpful and interesting to read. I also believed that SEO plays a major role, especially the on-page SEO. Thanks again Sir
It is all about promotion. It is about getting the word about your brand out there so that more people will find and visit your site.
Thank you for this article!
I loved the information mentioned in the article. It was super helpful and interesting to read.
Wow i will surely use those tactics let start now itself thanks for sharing!
jim korner
It was an awesome post to be sure. I completely delighted in understanding
Marketing and Quality are two important factors that determine your blog traffic.
Thank you for this article!
i will surely use those tactics