Create and Distribute Brochures
Distribute stacks of physical brochures or postcards to visitors’ centers or local businesses such as coffee shops that allow it. Find the popular spots. This is one time when it’s good to be among competition. The more flyers or cards, the more likely consumers are conditioned to look for them there.
Attract Customers with Magnets
Print up small items like magnets and pens with your business name, logo and contact information to hand out to customers at local events or when you visit their homes to provide service. They are a reminder the next time someone has a need for your product or service.
Put an Ad in the Church Bulletin or Community Newsletter
Hyper local businesses may get good ROI by placing small ads in church bulletins. Or look no further than your homeowners’ association newsletter. And there are neighborhood community sites like Nextdoor , which also offer sponsored posts for neighborhood businesses.
Sponsor a Local Sports Team
Make a donation in exchange for shirts with your business name and logo. Find a little league, middle school or other youth sports team. Some teams will allow signs for your business at the local field.
Send Thank You Cards
This isn’t exactly an advertisement, but it’s a valuable technique. After you do business with a client, send a handwritten thank you note. It seems so simple, yet shockingly few actually do it. You’ll stand out.
Create Refer-a-Friend Promotions
If you send regular bills to customers, include a small flyer or card offering a bonus to those who refer new customers. You can also include promotions in mailers and newsletters or on your website.
Set Up Shop at a Local Festival
If your community has any local fairs or festivals where businesses can purchase booths, you can set up shop there and meet with local consumers or even offer product samples.
Create Company T-Shirts
You can also create t-shirts with your company name and logo, or even a short tagline. They serve as sort of wearable ads. Wear them at local events or even hand them out to customers so they can participate as well.
Offer Gift Cards “Plus A Bonus”
Give customers who purchase gift cards an option to get extra value. For example, give them a free $10 gift card bonus when they purchase a $100 gift card. Put up signs around your business and posts on your social media pages calling attention to this promotion. Word will get around about your great deal.
Outdoor Advertising Ideas
Add Signage to Your Location
The area right outside your store or business is super valuable. Make sure to follow any local zoning rules and then add a well-lit and visible sign that advertises your business favorably.
Use Human Billboards
To call attention to your business from the street corner, hire a human billboard or a sign spinner service such as AArrow Sign Spinners . Sign spinners are people who stands on the corner with a sign, usually paid hourly. Check local ordinances to see what is permissible.
Purchase Billboard Space
To get your message in front of local customers, you can purchase space on a local billboard. This is especially relevant for drive-by businesses, like restaurants or convenience stores.
Advertise with Digital Outdoor Signage
Some cities or popular landmarks have signs with rotating digital advertising messages. Add targeted punch by advertising in the vicinity of conventions or events that attract your target audience.
Wrap Your Vehicle
If your business has vehicles that take you to service appointments, like plumbing or HVAC trucks, you can buy vehicle wraps that turn your mode of transportation into a mobile advertisement. Better yet, park your wrapped vehicle prominently in front of your place of business when it’s not in use.
Advertise in Unconventional Places
Finally, no collection of small business advertising ideas would be complete without something you might not typically think of. So consider physical ads in unusual spots. This could include ads inside elevators or near escalators. You can even buy ads on shopping carts at your community grocery store.
Read the complete Small Business Advertising Guide:
- Introduction to Small Business Advertising
- How Can Advertising Help Your Business?
- What Is The Difference Between Advertising And Marketing?
- Where Can You Advertise Your Business?
- What’s The Cheapest Way To Advertise?
- Where Can You Advertise For Free?
- How Much Do Small Businesses Spend On Advertising?
- How to Plan your Small Business Advertising Campaign (Checklist)
- 50 Small Business Advertising Ideas
- How to Advertise Your Small Business Locally
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